Pure Dog Food

By Jo Cooksey

Normally when companies ask if they can send us a product to review it is something meant for human consumption or use. However, a few weeks ago Pure Pet Foods contacted us and asked if we they could get Tilly and Eric’s opinions on their dog food. Fortunately, Tilly and Eric are dogs and as they love their food, they readily agreed.


Pure is a complete, dehydrated raw food that once rehydrated has a fairly soft texture. Ideal for our pensioner pooch and her dodgy teeth. However, Eric is a relatively youthful Lurcher, who has two speeds, zooming round like a nutcase or asleep on the sofa, so he needed a good all-round product, which this is.

Pure Dog Food Pure Dog Food

Raw food is all the rage now and often comes in the form of fresh or frozen meat, on or off the bone. It is also very expensive and despite what the champions of a raw diet say, it doesn’t necessarily suit every dog. Pure manufacture several product lines; Complete Recipe, Mixers Recipes and Treats and Toppings. I chose the Chicken Dinner for sensitive dogs and a couple of days later a 4kg pack was delivered. Once rehydrated 4kg becomes 16kg of food, so would keep us going for quite a while and give me the opportunity to properly gauge how the dogs did on it. Any change in diet has to be introduced slowly to allow the dogs’ tummies to get used to it.


The warm air dehydration technology that Pure use, allows the preserved meat to retain a proper meaty texture without the need for preservatives and additives. The 4kg box contains only human grade, fresh ingredients: chicken breasts, potatoes, parsnips, carrots, apples, cabbage, green beans and some additional vitamins and minerals and that’s it. Nothing artificial and no grain involved. Even their mixer is grain free. Think of it a dehydrated version of your Sunday lunch. It’s also very easy to prepare. Using the handy scoop provided, measure out the required amount, add some warm water, give it a stir, let it cool and then feed. Easy peasy.

You can feed to any dog but the one I chose is particularly beneficial for dogs with sensitive tummies, have weight problems, fussy eaters and elderly dogs. All of Pure’s dinner range is great for raw feeders, who may have forgotten to defrost some meat or need to travel with their dogs. You can buy Pure on-line or from a range of stockists, including branches of Pets at Home.


The company was started after its founders, childhood pals Dan and Mat, asked themselves the question, ‘Why would you feed your dog something you wouldn’t eat yourself?’ They felt that pet pooches were just as much entitled to a varied, high quality diet as their human owners were and so set about researching the best ways to supply that. Five years on they have gone from experimenting on their kitchen table to a full-blown factory operation, although they have ensured that with the growth there has been no loss in quality. They have regularly introduced new products to the range and 2017 saw the launch of their revolutionary freeze-dried products. Pure also now do a range of food and treats for cats too.

Pure Dog Food Pure Dog Food

So what did I and the pooches think of our trial with Pure. Frankly, they loved it and became even more excited than usual at meal times, if that’s possible. For the first couple of weeks Eric actually cried while waiting for his tea to hydrate. They spent ages licking their bowls clean, ensuring that every morsel had been consumed. I love the fact Pure is a natural product with nothing nasty lurking in it. In the past I have always ensured they had a balanced diet by giving them extra veg, either raw or that I have cooked myself but Pure ensures that all their nutritional needs are met. I will carry on feeding them on Pure from now on.


“5 days into our first trial bag and our dog has never eaten his food so well or cleared his bowl so quickly’” – Rachel

“Overall, they love the food and I love it because they are happy and healthy.” – Hayley

“It is so easy to prepare, needing just a bowl, a spoon and warm water – 10minutes later you have a really healthy, tasty meal that the dogs clearly enjoy.” – Heather

“No nasty’s and as natural as I can find without making myself.” - Tracey

We were gifted the products but as always, the review and opinions are our own and unbiased.

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